The Regional District of North Okanagan (RDNO) is proud to launch North Okanagan - Too Good to Waste, a new community-driven campaign that encourages residents and businesses to take pride in where we live by reducing waste and conserving water.
The North Okanagan is one of the most beautiful and ecologically unique regions in Canada. From teal-coloured lakes and rolling hills to vibrant communities and rich agricultural lands, it’s a place worth celebrating - and protecting. The Too Good to Waste initiative is about celebrating where we live and identifying the small steps we can take that have significant impacts.
The messaging, developed in partnership with Ion Brand Design, aims to educate residents that whether they are parents, students, outdoor enthusiasts, or business owners, every action has an impact. If the 98,000 people in the North Okanagan took one sustainable step each day, it would add over 35 million sustainable actions in one year. Together, we can all build a more sustainable region and support what makes it such a special place.
Every Drop Counts - While we’re fortunate to live among lakes and rivers, the North Okanagan’s dry climate means every drop of water plays an important role. Our water supply is limited and often strained by overuse. Through Too Good to Waste, residents are encouraged to help preserve this vital resource by adopting simple water-saving habits such as installing rain barrels, choosing drought-tolerant and waterwise plants, and fixing leaks. Conserving water isn’t just practical, it’s a way to show respect for the land we love.
Rethink, Reduce, Reuse - Each year, millions of kilograms of materials end up in our landfills. Most waste can be prevented by rethinking our consumption and how we use what we already have. The Too Good to Waste campaign promotes sustainable consumption to prevent waste and conserve resources, and educates residents on what goes where to keep items out of our landfills. Reducing waste helps keep our communities clean, our natural spaces thriving, and supports the growth of a local circular economy.
The RDNO encourages all residents to live more sustainably, because the North Okanagan IS too good to waste, and together, we can protect it. Residents can find out how they can help at rdno.ca/TooGoodtoWaste. A promotional video for the campaign can be viewed below.
For media inquiries:
Stacey Raftus, Communications Officer
communications@rdno.ca